A not-so-wonderful confluence of two subjects of immense interest to us: the NFL and the not-so-new federal healthcare law.
We can't imagine anything more than some bland yet peppy PSA-type ads starring, perhaps, Peyton Manning, the most trusted man in America? but still....
Can we get a "C'mon Man!"?
Health and Human Services Secretary Kathleen Sebelius said Monday she is in talks with the NFL to help promote new insurance options under ObamaCare.
Sebelius said the football league has been "very actively and enthusiastically engaged" in discussions about a partnership to encourage people to enroll in newly available insurance plans.
"We're having active discussions right now with a variety of sports affiliates" about both paid advertising and partnerships to encourage enrollment, Sebelius told reporters.
HHS is reportedly also in talks with the NBA to promote the law.
Partnerships with sports organizations are especially promising to HHS because the department hopes large numbers of young, healthy men will enroll in the law's new coverage options.
Recall it was Sebelus that, ahem, solicited donations from health insurance and tax preparation firms, some of the very firms her department regulates, in order to help with ObamaCare information awareness.
Wonder how those conversations between the two groups are going down? There's not the link between HHS and the NFL that there is in the situation described above but Congress always rattles its anti-trust saber from time to time and especially if they feel any particular professional sports league is getting out of line or not cooperating sufficiently with Congress. Hey, don't look at us that way. Sebelius has done nothing to dissuade us from any baseless suspicions.
Anyway, to Twitter we went to vent our dissatisfaction:
Though it is our beloved NFL, this situation has rankled us to the degree we're not above some cheap shots. Sue us.
Anyway, and again, we expect nothing more than some cheerily bland 30 second spots but our reviling of ObamaCare and then to have it infringe on sacred turf might just have us turning the air blue on Sundays in just a few short months.
Breathe. Breathe. Breathe.