The car(s) of the future marketed on the backs of urban hipster beta-males

Our blog buddy, Harrison, while noting the dismal sales figures thus far for the Chevy Volt and the Nissan Leaf, shared this advert for Esflow, Nissan's electric sports concept-car:

The driver of the Esflow is called Daniel. Daniel, an Esflow owner, works in tech, but lives for the weekend. On Friday night after work, he gets behind the wheels of his Esflow which instantly links with his pocket PDA and determines the fastest route to his girlfriend's home. Finding street side parking is a synch as the Nissan Esflow Concept's compact dimensions allow it to slip in to the narrowest of spaces. On Saturday he drives to a popular club to exhibit his DJ skills and his friends are impressed by his cool EV sports car.

(italics, ours)

If he can't figure that out on his own, he will, no doubt, be requiring other "routing" assistance when it comes to his girlfriend.

They haven't even rolled one of these off the assembly line and already their drivers are smug, self-satisfied little twits.