iPad owners are "selfish elites" and critics are "independent geeks", according to a psychological study, the results of which were published in Wired.
According to Koelkebeck, owners are six-times more likely to be "...wealthy, well educated, power-hungry, over achieving, sophisticated, unkind and non-altruistic 30-50 year-olds." Yikes!
The analysis of the iPad owners led one to the inevitable conclusion that they are work-a-holics who, according to the test results yearned to have yet another screen in their lives that delivered an additional way to stay engage with the things they love the most.
The price tag helped keep iPad owners in the category of those able to spend money on non-essential items in the midst of the high unemployment and mortgage foreclosures.
Any way you look at it: Battle of the nerds