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President Barack Obama is enlisting Hollywood celebrities including actress Rosario Dawson and musician Will.I.Am to draw attention to his health care overhaul agenda.
The performers will act as celebrity judges for a TV commercial contest set up by Organizing for America, the Obama political organization that's part of the Democratic National Committee.
Organizing for America last month invited supporters to create and submit 30-second ads in support of remaking health care. The winning one will be aired nationally.
After soaking all these $250 K plussers it’s the least they could do but it also gives us an opportunity to re-air what is quickly becoming one of our favorite videos of all-time: The one the started it all… the veritable “Birth of a Nation” celebrity endorsement video and the one that is so sublime in its craptastic-ness, we cannot avert our eyes once it gets rolling.
Is it the childish and imbecilic idolatry? Is it the pompous self-importance that suggests any one of these tools actually thinks we care what they say? Maybe it’s the creepy prostration before The One? Or is it the supremely self-serving nature of the pledges… like they couldn’t be bothered with charity and good deeds before Obama was in office? You know what? It’s all of the above and suggests what we're in store for with the Obamacare Idol winner. Enjoy.
(UPDATE #1): We believe we have a front-runner. Please check it out, here.