Tuesday, May 22, 2012

ObamaCare is so popular...


(c'mon, all together now...)

How popular is it?

ObamaCare is so popular that the Department of Health and Human Services is going to spend $20 million of your money to convince you of how much you like it.

The Health and Human Services Department has signed a $20 million contract with a public-relations firm to highlight part of the Affordable Care Act.

The new, multimedia ad campaign is designed to educate the public about how to stay healthy and prevent illnesses, an HHS official said.

The campaign was mandated by the Affordable Care Act and must describe the importance of prevention while also explaining preventive benefits provided by the healthcare law. The law makes many preventive services available without a co-pay or deductible, and provides new preventive benefits to Medicare patients.

The PR firm Porter Novelli won the contract after a competitive bidding process. The $20 million contract was first reported by PR Week. Porter Novelli did not immediately respond to a request for comment.

If you are waiting for the other shoe to drop, you are way to accustomed to the M.O. of this administration. Via Hot Air, Matt Lewis reports:

Yesterday, The Hill reported that the Health and Human Services Department signed a $20 million deal with a PR firm to “describe the importance of prevention while also explaining preventive benefits” of ObamaCare.

The story notes that the public relations firm Porter Novelli “won the contract after a competitive bidding process.” Interestingly, the managing director of Porter Novellis’ Washington D.C. office is Catherine “Kiki” McLean — a true “D.C. insider,” according to her bio.

Indeed she is. Among her other accomplishments, McLean’s bio also notes she was “an on-air surrogate for the Obama for America campaign.”

This, of course, raises a few questions, including: Just how competitive was the competitive bid process that went to a senior Democrat?

And isn’t this the kind of insider access Obama decried in 2008?

Also worth noting is that this all comes amidst a probe investigating “deals the White House made to help pass the health care overhaul”

If you are going to saddle someone with the unenviable task of trying to make people like a government program that takes health care decisions out of those same people's hands, you might as well line the pockets of some cronies in order to do it, right?

Team O: Change As predictable as the day is long. And they're getting longer.


1 comment:

SarahB said...

PR is too little too late...too many Americans are already feeling the rising cost and tougher access to car thanks to 'reform.'