Monday, December 20, 2010

Your call

Tax-payer sponsored propaganda or an attempt to play catch-up in the marketing game as Team O knows they are losing the public relations battle on this? Or possibly both?

The U.S. Department of Health and Human Services has bought a Google advertisement to steer people searching for "ObamaCare" to a page that is customized to detect searchers' locations and steer them both to local health insurance information and to a list of "what's in the law for you."

"We are using a bunch of search term[s] to help point people to Part of our online efforts to help get accurate information to people about the new law (i.e. also use Facebook, Twitter, blogs and webcasts)," an HHS official confirmed by e-mail.

Google search for "ObamaCare" does indeed yield a pro-ObamaCare website called as the top result.


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