Monday, February 8, 2010

Perhaps our favorite Super Bowl ad...

... for reasons that should be entirely apparent.



This the ad the Cato Institute would've made had they a couple million dollars to throw around.

An eco-tyrants wet dream.

Think that this Green Police is merely a figment of some ad wiz’s imagination? Think again. From Audi’s very own Green Police website:

Who are the Green Police?

Green Police: Who are they? Here is a quick primer.

Every day consumers around the globe are faced with a myriad of decisions in their quest to become more environmentally responsible citizens. Paper or plastic? Bottled water or tap water? Gas or electric? Compost Bucket or Recycling Bin? So many questions; yet so many conflicting answers. It can be overwhelming.
Now consumers have help, from the Green Police.

As part of the lead up to their third consecutive Super Bowl ad, Audi has created a fictional Green Police unit that are caricatures of today’s “green movement”. The Green Police are a humorous group of individuals that have joined forces in an effort to collectively help guide consumers to make the right decision when it comes to the environment. They’re not here to judge, merely to guide these decisions.

Coincidentally, there are numerous real Green Police units globally that are furthering green practices and environmental issues. For example, Israel's main arm of the Ministry of Environmental Protection in the area of enforcement and deterrence is called; you guess it, the Green Police. New York has officers within the state’s Department of Environmental Conservation that are fondly called the "Green Police". The Green Police is also the popular name for Vietnam’s Environmental Police Department and the UK has a group who dresses in green as part of the Environment Agency’s squad to monitor excessive CO2 emissions.


See, kids. The Green Police is fun! And besides, having to make all those choices is, like, hard, so the Green Police is there to gently nudge you in the right direction. No need to actually have to think for yourself, let the Green Police do it for you.

All in all, we got a kick out of the commercial because despite the over-the-top goofiness of it, it was a panning of Big Green and it’s hand-in-glove partnership with the government, though, at least one of our guests yesterday who will go unnamed had some choice invectives for the whole spectacle. As we made reference above, the Cato Institute could not have done a better job.

Kudos, Audi. Not that we would now ever purchase one of your smug-mobiles after that, though.

H/T: MM

5 comments:

Foxfier, formerly Sailorette said...

They’re not here to judge, merely to guide these decisions.

...being arrested is a "guide"?

Harrison said...

How does Audi expect to sell cars?

Dean said...

Foxie, you've got to get onboard with the new lexicon.

Harrison, it's an odd strategy, isn't it? Extreme niche marketing?

Harrison said...

Are the mocking greenies or not? I guess we're talking about the ad so it worked.

Foxfier, formerly Sailorette said...

We'd have to want to buy their cars for it to work... and I have no more desire to buy their cars than I did before.